NEW Cleanline Pure

Pure by nature. Proven by science. Cleanline Pure has been designed with a clear purpose: to reduce environmental impact while maintaining the highest standards of hygiene. Manufactured and bottled in the UK by ISO 14001 accredited facilities, the ra... Read More

Pure by nature. Proven by science.

Cleanline Pure has been designed with a clear purpose: to reduce environmental impact while maintaining the highest standards of hygiene. Manufactured and bottled in the UK by ISO 14001 accredited facilities, the range uses plant-derived, bio-based ingredients from renewable resources and avoids many of the harsh chemicals traditionally associated with professional cleaning.

Across the range, products are not formulated with quaternary ammonium compounds (QACs), chlorine, bleach, parabens, triclosan, or phosphates, helping to reduce harm to waterways, aquatic life, and soil health. This makes Cleanline Pure a considered choice for businesses seeking to balance environmental responsibility with operational effectiveness.

Smarter cleaning through biology

At the heart of Cleanline Pure is a blend of lactic acid, enzymes, and probiotic technology. Rather than relying solely on aggressive chemicals, probiotic products use carefully selected beneficial bacteria that continue working long after cleaning has taken place.

These microbes penetrate deep into surfaces, breaking down grease, fats, proteins, starches, and sugars at source. Unlike traditional cleaners that strip surfaces of all bacteria, Cleanline Pure helps create a healthier surface biome, supporting long-term cleanliness and effective odour control, particularly valuable in kitchens, washrooms, and high-traffic public areas.

Tested, dertified, and fully transparent

Performance is never assumed. Cleanline Pure biocidal products are independently tested in UKAS-accredited laboratories and meet relevant EN standards, including EN1276 and EN14476, with proven contact times of just 30 seconds at low dilutions.

Crucially, Cleanline Pure takes a transparent approach to test data, clearly communicating contact times, test conditions, and regulatory compliance. This gives customers complete confidence that products will perform as expected in real-world cleaning environments, without unrealistic dwell times or unnecessary complexity.

Concentrated solutions, lower carbon impact

Many Cleanline Pure products are available in highly concentrated formats, delivering significant sustainability and cost-in-use benefits. By reducing the transportation of water, concentrated products can cut carbon emissions by up to 98% compared to ready-to-use alternatives.

A single 5-litre concentrate can produce up to 333 ready-to-use trigger bottles, reducing plastic consumption, storage requirements, and handling risks. Concentrates are diluted at point of use into reusable bottles, supporting waste reduction and operational efficiency across multi-site operations.